Protecting What Matters Most

At The Feld Agency, we’re proud to be your local Farmers Insurance agency. We help individuals, families and businesses find the right coverage for a more secure tomorrow.

Home Insurance

Protect your home

Auto Insurance

Drive with confidence

Life Insurance

Plan for what’s next

Umbrella Insurance

Extra protection

INSURANCE FOR EVERY STAGE OF LIFE

Our Insurance Solutions

From your daily drive to your biggest dreams, The Feld Agency is here with personalized insurance solutions and local support from a team that cares.

Michael Feld, CEO

The Feld Agency

ABOUT THE FELD AGENCY

Local People. Trusted Advice.

The Feld Agency is a local Farmers Insurance agency proudly serving Illinois. We’re committed to providing you with the right coverage, competetive rates and personalized service – because you’re more than just a policy to us.

Personalized Service

Trusted Protection

Local Expertise

Privacy Policy

The Feld Agency
Effective Date: October 4, 2026
Last Updated: October 4, 2026

The Feld Agency (“The Feld Agency,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or interact with ChooseFeld.com (the “Website”), request an insurance quote, contact our agency, or otherwise use services made available through the Website.

By using the Website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide when you request a quote, submit a contact form, communicate with our agency, or otherwise interact with us.

This information may include your name, email address, telephone number, mailing address, ZIP code, insurance needs or coverage interests, information necessary to obtain an insurance quote, and any other information you choose to provide.

Depending on the insurance product or service requested, additional information may be required to evaluate eligibility, obtain quotes, complete applications, or service insurance coverage.

Please do not submit sensitive information through general contact forms unless specifically requested through an appropriate secure process.

2. Information Collected Automatically

When you visit our Website, certain information may be collected automatically through cookies and similar technologies.

This may include your IP address, browser and device information, operating system, pages visited, referring website, approximate geographic location, dates and times of visits, and interactions with Website features.

We may use this information to operate the Website, understand how visitors use it, improve performance and user experience, maintain security, and evaluate our marketing efforts.

3. How We Use Your Information

We may use information we collect to respond to inquiries and quote requests; provide information about insurance products and services; obtain or facilitate insurance quotes; process applications; provide customer and policy-related service; communicate with you regarding your inquiry, coverage, or account; improve our Website and services; prevent fraud and maintain security; comply with legal and regulatory obligations; and conduct marketing and advertising activities where permitted by law.

Submitting information through the Website does not guarantee that insurance coverage will be offered or issued.

4. Insurance Carriers and Third Parties

To provide insurance quotes or services, we may disclose information to insurance carriers, underwriting organizations, insurance-related service providers, technology providers, vendors, professional advisers, and other parties reasonably necessary to process your request or operate our business.

Information provided to an insurance carrier may be governed by that carrier’s own privacy practices and notices.

We may also disclose information when required by law, regulation, legal process, governmental request, or when reasonably necessary to protect our rights, customers, employees, or others.

We do not sell personal information for money.

5. Cookies and Analytics

Our Website may use cookies, pixels, analytics technologies, and similar tools to operate Website functionality, remember preferences, measure Website traffic and performance, understand visitor behavior, and support advertising or marketing activities.

Some of these technologies may be provided by third parties.

You may be able to control cookies through your browser settings or other privacy controls. Disabling certain cookies may affect Website functionality.

6. Communications, Calls, Emails and Text Messages

If you provide your telephone number or email address, The Feld Agency may use that information to respond to your inquiry and communicate with you about insurance products, quotes, applications, policy services, or other matters you requested or authorized.

Where required by law, we will obtain appropriate consent before sending marketing text messages or using automated technologies.

Consent to receive marketing communications is not a condition of purchasing insurance or any other goods or services.

You may opt out of marketing emails by using the unsubscribe instructions contained in the communication.

For applicable text-message programs, you may reply STOP to opt out. Message and data rates may apply.

Transactional or service-related communications may still be sent when permitted by law.

Important: If ChooseFeld will use GoHighLevel or another CRM for automated SMS/calling, I recommend placing a separate, explicit consent disclosure immediately underneath the phone-number field rather than relying solely on this Privacy Policy.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You should use caution when transmitting sensitive information electronically.

8. Data Retention

We may retain personal information for as long as reasonably necessary to provide requested services, maintain business and insurance records, comply with applicable legal or regulatory requirements, resolve disputes, enforce agreements, and fulfill legitimate business purposes.

Retention periods may vary depending on the type of information and the applicable legal or business requirements.

9. Your Privacy Choices

Depending on applicable law and your relationship with us, you may have rights or choices concerning your personal information.

You may contact us to request that we update or correct information you have provided or to ask questions about how your information is handled.

Certain records may need to be retained because of legal, regulatory, contractual, insurance, fraud-prevention, or other legitimate requirements.

10. Third-Party Websites

The Website may contain links to websites operated by insurance carriers or other third parties.

The Feld Agency does not control these websites and is not responsible for their content, security, or privacy practices. We encourage you to review the privacy policy of any third-party website you visit.

11. Children’s Privacy

The Website is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the Website.

If we learn that such information has been collected inappropriately, we will take reasonable steps to address it.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, or legal requirements.

When changes are made, the revised policy will be posted on this page and the “Last Updated” date will be updated.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

The Feld Agency
829 East Camp Street, Suite 1A
East Peoria, IL 61611

Phone: 309-322-3082
Email: sales@choosefeld.com

www.choosefeld.com

TERMS AND CONDITIONS

The Feld Agency
Effective Date: October 4, 2026
Last Updated: October 4, 2026

These Terms and Conditions (“Terms”) govern your access to and use of ChooseFeld.com and the information, forms, tools, and other services available through the Website.

By accessing or using the Website, you agree to these Terms. If you do not agree, please do not use the Website.

1. About The Feld Agency

The Feld Agency is an insurance agency providing information and assistance relating to insurance products and services.

Insurance products and services are subject to applicable licensing requirements, underwriting guidelines, eligibility requirements, policy terms, exclusions, limitations, and availability.

Nothing on this Website guarantees eligibility for, availability of, or issuance of any particular insurance product.

2. Website Information Is General Information

Information presented on the Website is provided for general informational purposes.

Although we strive to provide accurate and useful information, Website content should not be considered a complete description of any insurance product, coverage, exclusion, limitation, condition, or policy.

Actual insurance coverage is governed exclusively by the applicable insurance policy, declarations, endorsements, applications, carrier documents, and other contractual materials.

If Website information conflicts with the terms of an issued insurance policy, the applicable policy documents control.

3. Quotes and Estimates

Any insurance quote, premium estimate, coverage example, savings estimate, or other pricing information presented or obtained through the Website is preliminary unless expressly stated otherwise.

Quotes may change after verification of information, underwriting review, eligibility determination, reports, carrier requirements, or other relevant factors.

Submitting a request for a quote does not obligate you to purchase insurance and does not obligate The Feld Agency or an insurance carrier to offer or issue coverage.

4. No Insurance Coverage Is Bound Through the Website

Submitting a form, requesting a quote, sending an email or text message, leaving a voicemail, or otherwise communicating through this Website does not bind, issue, modify, renew, extend, or cancel insurance coverage.

Insurance coverage is not effective unless and until it has been confirmed by an authorized representative and all applicable carrier requirements have been satisfied.

You should not rely on an electronic submission as confirmation that insurance coverage has been established or changed.

This provision is particularly important, and I recommend displaying a shortened version next to your quote/contact forms as well.

5. Accuracy of Information You Provide

You agree to provide accurate, current, and complete information when requesting quotes or services.

Insurance eligibility, premiums, and coverage may depend upon the accuracy of information provided by you.

You are responsible for promptly notifying The Feld Agency or the applicable insurance carrier of relevant changes or inaccuracies.

6. No Professional Advice

Website content is not intended to constitute legal, tax, accounting, financial, or other professional advice.

Insurance recommendations depend upon individual circumstances. You should speak directly with a qualified insurance professional regarding your specific coverage needs.

7. Electronic Communications

When you contact us electronically, you consent to receiving communications from us electronically in connection with your request where permitted by law.

If you separately consent to marketing calls or text messages, those communications will be governed by the consent presented when you provide your information and applicable law.

Consent to marketing communications is not a condition of purchasing insurance.

8. Intellectual Property

Unless otherwise indicated, the Website’s original text, design, graphics, branding, logos, layout, and other content belonging to The Feld Agency are protected by applicable intellectual-property laws.

You may use the Website for your personal, noncommercial purposes.

You may not reproduce, distribute, modify, republish, sell, exploit, or create derivative works from protected Website content without permission from the applicable rights holder.

Third-party names, logos, trademarks, and materials remain the property of their respective owners.

9. Acceptable Use

You agree not to use the Website for unlawful, fraudulent, abusive, or malicious purposes; attempt to gain unauthorized access to the Website or related systems; introduce malware or harmful code; interfere with Website operation or security; impersonate another person; submit false or misleading information; or use automated systems to scrape, harvest, or interfere with Website content or functionality without authorization.

10. Third-Party Services and Links

The Website may contain links to insurance carriers, service providers, social media platforms, or other third-party websites.

These third-party services are not controlled by The Feld Agency. We are not responsible for their availability, content, security, terms, or privacy practices.

Access to third-party websites is at your own discretion and subject to their applicable terms.

11. Website Availability

We may modify, suspend, discontinue, or restrict any portion of the Website at any time.

We do not guarantee that the Website will always be available, error-free, uninterrupted, or free from harmful components.

12. Disclaimer of Warranties

To the fullest extent permitted by applicable law, the Website and its content are provided on an “as is” and “as available” basis.

The Feld Agency makes no warranties, express or implied, regarding Website availability, accuracy, completeness, reliability, or suitability for a particular purpose, except where such warranties cannot legally be excluded.

13. Limitation of Liability

To the fullest extent permitted by applicable law, The Feld Agency and its owners, employees, representatives, and affiliates will not be liable for indirect, incidental, special, consequential, or punitive damages arising from or related to your use of, or inability to use, the Website.

Nothing in these Terms is intended to exclude or limit liability that cannot lawfully be excluded or limited.

14. Indemnification

To the extent permitted by law, you agree to indemnify and hold harmless The Feld Agency and its representatives from claims, damages, liabilities, and reasonable expenses resulting from your unlawful misuse of the Website or your violation of these Terms.

15. Privacy

Your use of the Website is also subject to our Privacy Policy.

Information you submit through the Website will be handled as described in that policy and any additional notices presented when information is collected.

16. Governing Law

These Terms are governed by the laws of the State of Illinois, without regard to conflict-of-law principles, except where applicable federal law controls.

17. Changes to These Terms

We may revise these Terms periodically.

Changes become effective when the revised Terms are posted to the Website unless otherwise stated. The “Last Updated” date will indicate the most recent revision.

18. Contact Us

Questions concerning these Terms may be directed to:

The Feld Agency
829 East Camp Street, Suite 1A
East Peoria, IL 61611

Phone: 309-322-3082
Email: sales@choosefeld.com

www.choosefeld.com

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